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EPNet News
a publication of the Equine Photographers' Network

October 1 , 2001
Volume 1, Issue 5

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Business Practice

GOALS- A Personal Journey


© 2001 Suzanne Sturgill

When I decided to make horse photography my career, my initial goal was for one my photos to be featured on the cover of the Arabian Horse World Magazine. Ten years and five covers later, with great satisfaction, that first goal has been achieved. Early on, I learned that a cover shot for AHW requires a special horse, experienced help, excellent timing and a little luck. It is proof to me that hard work, studying your subject, dedication, time, and patience will help you achieve your goals.

I started out photographing local Hunter/Jumper schooling shows and eventually moved up to rated shows. With Arabians still as my goal, I took photos of some Arabian horses at a local farm just to have something for my portfolio. Interested in Dressage, I photographed some horses at a show that photographer/videographer, Mary Phelps was working. Mary was kind enough to take a look at some of my work of Dressage horses and gave me some positive reinforcement. Not long after our meeting, Mary hired me to work alongside her for several years focusing on Dressage and 3-Day Events. It was a great experience for business purposes and for sharpening my Dressage photography skills.

After that time my business had grown to 30-35 horse shows a year including: QH’s, Hunter/Jumper, Peruvian Pasos, TN Walkers and anything else that came along. My eye for timing and artistry was really starting to develop, and my desire to be a top Nationally known photographer and graphic artist was intensifying.

After assembling and framing my collection of photographs of local Arabian horses, I approached the show manager of the AHAF Thankgiving show in Tampa, FL with a request to set up a display. He especially liked my photographs of sport horses and offered me a free booth if I agreed to photograph the dressage and jumper portion of the show. All my hard work and studies of the different breeds and disciplines finally opened the door to a career in the world of Arabian photography.

 

Before long, I was shooting nearly all the Arabian Shows in FL and other parts of the Southeast. The exposure was terrific, but I still wasn't getting the farm shoots that would get me that AHW cover. That would require attention from the most prestigious farms in the Southeast, the ones that advertise regularly.... that is farms more likely to have an AHW cover opportunity. Not until John Rannenberg, trainer at Rohara Arabians, took notice of the quality show photos the farm was receiving after every show. At his urging, Roxann Hart, owner of Rohara, hired me to create a "whole new look" for their next forty page spread. With John R's guidance, I was able to translate Roxanne's vision of Rohara into a beautiful spread for their next 40 page spread in the Arabian Horse Times and their annual farm brochure. The publication received rave reviews and a lot of attention from other desired clients.

With Rohara’s advertising and talk of an easy to work with photographer who delivers top quality pictures as promised, my clientele broadened quickly and brought me much closer to acheiving my goal. Impressed by my work for Rohara, Rojo Arabians commissioned me to photograph their premier stallion, Versace. As a result, I was approached by Southwind Arabians to help them achieve marketing, advertising, and promotion of their farm through my photographs. And so the snowball effect was in motion.

My career goal was finally attained with my photo of Rohara Arabians JK Amadeus on the cover of the November 1999 Arabian Horse World Issue . This publication was followed by AHW Quarterly cover, Bey Fireesha, National Champion mare owned by Rojo Arabians, followed by the stallion, Versace, also owned by Rojo Arabians, followed by the stallion, Desperado V, photographed at and owned by Varian Arabians, and then followed by an artsy photo of an Arab and it’s owners in the fog. A sixth AHW cover featuring National Champion Mare, Siena Psyche, just published in Sept. 2001.

If you asked me if the path I took to develop and refine my career was planned, or would I have changed my journey in anyway, I would answer no. I feel so fortunate to have a career for which I feel a true passion , but to keep that fire burning inside, you must continue to reach higher and set new goals for yourself.
Now, with many of my goals achieved, I ask myself, " what’s next"? I'm thinking a European cover would be nice.

Suzanne Sturgill
Equine Photography by Suzanne, Inc.
EquiExpressWear


Inspirational Moments . . . 

"The world steps aside to let any man pass if he knows where he is going.

- David S. Jordan "


Spotlight: Behind the Camera
Suzanne Sturgill

Keeping a focus on the Arabian industry for the past 7 years with forays into Dressage and Andalusians, the majority of my business today comes from private farm shoots. From the photographs to the magazine ads, professional flyers, brochures, stallion and pedigree cards to the set-up and design of their website: I offer my clients a total package for their marketing needs. I am often asked by clients to design custom note cards, T-shirts, and photographic composites printed on stretch canvas for a fine art piece of their horse to cherish forever.

My clients appreciate that every creative step in these products and services are handled by myself, the creator of the photographs. My less tangible rewards come in the calls from owners when my photograph touches them to the point of tears or from a small breeder who calls with enthusiasm to tell me of their business success since they invested in great photos and a marketing plan.

Watching a young colt that I have photographed over the years, contributing to his marketing campaign unforgettable photographs that lead him to a National title or Leading Sire of the Year is the sort of personal feedback that I thrive on.

Two years ago I added the Fine Art Collection to my business. Designing fine art from my collection of equine photographs, I now have over 60 designs offered on note cards, water color and canvas prints. In addition there are 20 designs offered on apparel through an online catalog as well as wholesale to select retailers.

Do I have a life outside of the horse business and my family? No, or very little anyhow...but I love my job.

Suzanne Sturgill
Equine Photography by Suzanne, Inc.
EquiExpressWear


Photo Tip . . .

Photo Tip- Patience

I think the best shots are those that come as a result of patience, observation and waiting..It also helps to be patient with the human element involved in the photo as many of them expect things to happen right away..

Carien Schippers www.imagequine.com

»This Just In...«

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Editor
Rebecca Baucus 
Assistant Editor
Kathleen Wattle
Staff Writer & Logo Design
Deb Barone
Contact Editor to Submit Article Suggestions or Comments
Copyright, 2001, Equine Photographers' Network. All rights reserved.
As a publication of the Equine Photographers' Network, the EPNet News does not guarantee the accuracy, adequacy or completeness of any information presented. One Horse Productions, the staff of EPNet News, guest authors of the EPNet News and current members of the Equine Photographers' Network are not responsible for errors, omissions or for results obtained from the use of such information. Any reference to specific products, process, or service does not necessarily constitute or imply endorsement of such.

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