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EPNet News
a publication of the Equine Photographers' Network

November 1 , 2001
Volume 1, Issue 7

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Business Practice

Top 3 Things to Think About When Pricing Stock

On setting prices: this doesn't mean how much to get. There are way too many variables to go into that right here. See the link below. One thing to remember is how important it is to have the right frame of mind before selling your pictures.

1- If you are selling them to people (whether a kid at a horseshow or an ad designer with Pfizer), realize your value. Realize the pictures' values. Don't feel that you're begging when you state your price. Don't be embarrassed or ashamed to ask fair market value. Your pictures DO have value! Not all of them, of course, but every now and then you have one that is perfect for someone, and they have to pay for it. Nobody should get perfection for free! Nothing shameful about expecting decent payment. It IS shameful, though, to call yourself a professional and then not act like one. Professionals demand and expect appropriate payment. That's the only way to stay in business.

2- A lot of companies pay very poorly for image usage. They've been trained to do that from certain kinds of photographers. A lot of photographers, a very great many, way, way, way too many, in fact, get a high merely from seeing their own pictures in print, and they are willing to

practically give them away just for that pleasure and sense of self-satisfaction. Don't DO THAT! Think of this, instead: think of the even bigger satisfaction from seeing your pictures in print AND getting paid a life-supporting sum for them, as well. What a concept, huh!? You can do that! Photogs who accept minimal payment for image usage make it so that some manufacturers come to expect that ridiculousness from all photogs. Do you want to contribute to that?

3- Finally, you're cutting your own throat somewhere down the line every time you accept less than you should for an image. You can stay in business only, ONLY if you accept fair prices for image usage. Set your mind to that right now. You'll be glad you did. Promise!

For information on how to price your images go to:
http://www.pickphoto.com/nspp.html
You can buy this excellent book that was just published. It's a bible for many of us long time pros. Oh, and by the way, it's pricing for usages, not for selling someone an 8X10 to hang on the wall.

Susan Sexton
www.SusanSexton.com


Inspirational Moments . . . 
Photography to the amateur is recreation, to the professional it is work, and hard work too, no matter how pleasurable it may be.

Edward Weston


Spotlight: Behind the Camera
Barb Young

Growing up in Connecticut, riding and showing ponies and then horses, Barb's father always made sure that a photographer was around to capture those special horse show moments. The family albums are full of images, many of them Freudy photos from those days. Her father, himself, was an excellent amateur photographer, who always had the latest equipment so it's not surprising that Barb developed her own skills and love of photography.

Now a breeder of fine Oldenburg horses and fancy sport ponies, taking the step to specialize in equine photography was a natural for Barb Young. "There simply weren't any professional photographers in the area for my sales, advertising and stallion photos," she says. She started hiring others to present or show her horses and taking photos of them to get her own sales and advertising shots and one thing led to another.

Currently living on her horse farm on Colorado's western slope, Barb covers horse shows, registry inspections and does portraits and candids for other farms in her area as well as managing the day to day operations of her farm. With so much experience in the care, presentation & showing of her subject, Barb brings invaluable knowledge with her to each shoot she does.

Barb is primarily self taught, using her own lovely horses and ponies as models, as well as the local schooling shows and clinics. She was also married to a talented photographer from whom she learned more about the craft than she realized at the time. She says she is blessed with a God given talent that she had little to do with. " I just enjoy it and am grateful".

http://www.RainbowFarm.com/photos.html


Photo Tip . . .

The best way to shoot a dark bay or black horse is to make sure that the horse has showsheen or something similar to gloss the coat and use a flash or otherwise make sure that light is reflecting off the coat to show the horse's muscle tone. Make sure your background is not dark so that none of the horse will be lost against it. This photo of Wimps King Buck, a dark bay Foundation Quarter Horse demonstrates these principles - late afternoon light covers his full side and fill flash covers the front while showsheen emphasizes his muscle tone. One stop overexposure is also a good technique for print film, especially when shooting without a flash. It will help show the otherwise lost shadow details. Overexposing most negative film by one stop will not result in an overexposed photo. It will add density and improve the image. I almost always overexpose negative films by 2/3 to one stop.

Jim Arnold
http://www.jarnoldphoto.com/

 


The mission of EPNet News is to inspire, educate and reinforce
the importance of integrity and professionalism in business practice.


Editor
Rebecca Baucus 
Assistant Editor
Kathleen Wattle
Staff Writer & Logo Design
Deb Barone
Contact Editor to Submit Article Suggestions or Comments
Copyright, 2001, Equine Photographers' Network. All rights reserved.
As a publication of the Equine Photographers' Network, the EPNet News does not guarantee the accuracy, adequacy or completeness of any information presented. One Horse Productions, the staff of EPNet News, guest authors of the EPNet News and current members of the Equine Photographers' Network are not responsible for errors, omissions or for results obtained from the use of such information. Any reference to specific products, process, or service does not necessarily constitute or imply endorsement of such.

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