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On
setting prices: this doesn't mean how much to get. There are way
too many variables to go into that right here. See the link below.
One thing to remember is how important it is to have the right
frame of mind before selling your pictures.
1-
If you are selling them to people (whether a kid at a horseshow
or an ad designer with Pfizer), realize your value. Realize the
pictures' values. Don't feel that you're begging when you state
your price. Don't be embarrassed or ashamed to ask fair market
value. Your pictures DO have value! Not all of them, of course,
but every now and then you have one that is perfect for someone,
and they have to pay for it. Nobody should get perfection for
free! Nothing shameful about expecting decent payment. It IS shameful,
though, to call yourself a professional and then not act like
one. Professionals demand and expect appropriate payment. That's
the only way to stay in business.
2-
A lot of companies pay very poorly for image usage. They've been
trained to do that from certain kinds of photographers. A lot
of photographers, a very great many, way, way, way too many, in
fact, get a high merely from seeing their own pictures
in print, and they are willing to
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practically give them away just for that pleasure and sense of
self-satisfaction. Don't DO THAT! Think of this, instead: think
of the even bigger satisfaction from seeing your pictures in print
AND getting paid a life-supporting sum for them, as well. What
a concept, huh!? You can do that! Photogs who accept minimal payment
for image usage make it so that some manufacturers come to expect
that ridiculousness from all photogs. Do you want to contribute
to that?
3-
Finally, you're cutting your own throat somewhere down the line
every time you accept less than you should for an image. You can
stay in business only, ONLY if you accept fair prices for image
usage. Set your mind to that right now. You'll be glad you did.
Promise!
For
information on how to price your images go to:
http://www.pickphoto.com/nspp.html
You can buy this excellent book that was just published. It's
a bible for many of us long time pros. Oh, and by the way, it's
pricing for usages, not for selling someone an 8X10 to hang on
the wall.
Susan
Sexton
www.SusanSexton.com
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