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Business
Practice
The
Business of Horse Show Photography
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©Carien
Schippers |
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When
photographing a horse show, it is in your best interest to be
professional and organized. Then, when the season's rush is underway,
you will be able to fulfill your orders and not lose your mind!
I have been photographing as many as 15 horse shows a year, from
one day local shows to A rated multi-day shows many miles from
home. This is my process along with advice on how to have success
in providing show photography services:
BOOKING
THE SHOW
When show managers call with a new show for which they are seeking
a photographer, I ask the following questions; date, location,
indoor or outdoor (I do not take any indoor work) and how many
horses are expected. If these factors work for me, we discuss
how I will work the show and what I need from management as far
as travel fees, motel or camper hook up and the exhibitor contact
information.
I
send sign-up slips to management ahead of time which are then
included by show management in the rider packets. These are also
available at the secretary's office. My sign-up slips explain
that the photos will be mailed by request only and that riders
should receive them within two weeks of the show. Riders are expected
to pay for any photos that they want to keep and all those which
are not returned within 30 days.
Key
points & advice-
All photographers work shows differently, so it is important to
be clear and open with management about YOUR business policies
& procedures - how you provide photos and what exhibitors
can expect. Many shows have been burned by photographers not showing
up, not staying for the whole event, not filling orders or even
worse taking deposits up front and then never providing photos.
The professional impression that you make on this initial contact
will be very important!
Once
this discussion of policies and agreement of terms such as fees,
etc. has taken place, a written contract should be prepared to
reflect the agreements made so that each party has not had any
misconceptions of the spoken word. It is common for people to
misunderstand terminology or forget part of a discussion and a
written documentation of the agreement is best to avoid future
problems. Everyone agrees in writing about who will do what and
how it will all work. The contract does not have to be anything
overly formal or intimidating. A detailed letter with a place
for both parties to sign their agreement and of course 2 originals,
one for each, will work perfectly.
As
a show official you are there to cover the event with sales to
the exhibitors but the show may also need photos for promotional
purposes and for results for magazines. Be clear on what is expected
so that you can shoot with this in mind.
THE
SHOW BEGINS!-
On arrival, I set up an area that the exhibitors can visit for
the information they need to receive photos. I also make all my
contacts & introductions with show officials to ensure any
special considerations are noted such as for ribbon presentation
protocol. I try to shoot every horse at the show, but will give
priority for those that have filled out a request slip. Other
photographers only shoot those who have signed up. To stay organized,
I tape paper on the back of my camera to note the number of each
horse in the order photographed. Each piece of paper has a number
that corresponds to a number on the roll of film. When the film
is processed, the number on the film can is written on the processing
envelope and will match the paper with the exhibitor numbers on
it. With many rolls of film this helps when sorting through the
negatives and photos.
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Key
points & advice-
When you arrive at the show grounds, give yourself plenty of time
to become familiar with the grounds, where the sun will be and
where the good backgrounds are. Introduce yourself in a professional
and friendly manner to the management -- I always do this quickly
and leave because they are usually harried and appreciate knowing
that I'm on the grounds giving them one less thing to worry about.
Speak with the announcer and provide written instructions for
him to announce that a professional photographer is on the grounds
and what is needed to have photographs taken. This is also a good
time to introduce yourself to the judge, ring steward and ribbon
presenter and let them know any special instructions for ribbon
presentations. On the day of the show, make sure you have plenty
of film close by, apply your sunscreen liberally and plan to be
on your feet for many long hours. Wear comfortable shoes and drink
plenty of water to prevent dehydration sickness.
AFTER THE SHOW-
After processing, I make labels numbered in sequence with show
code, year, roll number, frame number and exhibitor number. The
labels on the backs of my photos look like this; XX02(show code
and year)-1(roll number)-1(frame number)-111(exhibitor number),
and below this is my copyright statement and all my contact info.
It is vitally important that all this goes onto the backs of the
photos as a photo without the proof number is impossible to find
and a photo without contact information is a lost sale!
Once
the photos have all been labeled, sorted and signed, I match sign-up
slips to the list provided by management and mail the photos with
an invoice, order form and price list. I also send a postcard
to the people that didn't fill out a slip but for whom I have
photos to see if they have any interest. I try to have my photos
out within a week of the end of the show, which allows me to stay
ahead of the work when I have shows every weekend. Many other
photographers have photos available at the show; this is something
that I do with certain shows, but as I work alone, it is not always
practical.
Now
you know how I work and have some good ideas on variations to
work flow.
If
you are just starting out with shows here are some more important
tips:
~Start at the local level (smaller shows) where you can practice
and get feedback from the exhibitors. You will quickly know whether
they like your photos or not.
~Do not accept work where you are not comfortable with the terms
or the shooting conditions.
~Keep meticulous track of the horses you are shooting.
~Be available and don't leave early.
~Be friendly, polite and professional to everyone.
~Do not be demanding of management or in the way in the ring.
You are there to provide a service and people will remember your
presence as an asset or a detriment. If they were happy, you will
get more work as the horse world is small and word spreads quickly.
~Send photos and fill orders in a timely manner and do not make
promises that you can't keep!
~Have fun, shoot lots of film, hope for good weather and lots
of beautiful horses!
Carien
Schippers
www.imagequine.com
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Inspirational
Moments . . .
"Getting
ahead in a difficult profession requires avid faith in yourself.
You must be able to sustain yourself against staggering blows.
There is no code of conduct to help beginners. That is why some
people with mediocre talent, but with great inner drive, go
much further than people with vastly superior talent."
--
Sophia Loren
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DIGITAL
CONNECTION:
Go Digital
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Photography has never been an inexpensive profession, although
sometimes, irritatingly enough, viewed as one by the masses.
The field has been constantly changing and improving ever
since the first camera was produced. Not so long ago, many
photographers didnt even have the benefit of one hour
labs or even professional printing. They did, however, have
the additional expense of a dark room just so they could process
and print their own film, both costly and time consuming,
not to mention the potential dangers of the chemicals to the
environment and the body! We photographers are well-known
for being willing to pay the price for the latest technology
and convenience to capture images! Today's dark room in many
cases has been exchanged for a computer and printer, and the
photographer's image making tools can now be traditional or
digital in a wide range of prices. For me, the benefits of
digital have outweighed the costs, and with a bit of research,
costs can be manageable for you to go digital as well.
If
you have your standards set high, then of course you are
going to pay the price of updating frequently. If you expect
to compete at certain levels, you cannot expect to get by
with less. As with traditional 35 or other formats, the
new lines of digital equipment is ever advancing and the
latest and greatest model will be sure to catch your eye
and be a strain on the wallet. However, if you are willing
to consider last years model, it may cost considerably
less and serve your needs admirably well. The only real
price break youre ever going to get as a photographer
will be on the older models of cameras and lenses. In todays
high tech, highly competitive group of photographic professionals,
can you really do without the latest advancement? At times
yes and often quite well!
Storage
media is necessary and although more is better, it is starting
to see a decline in pricing: Compact Flash cards arent
nearly as expensive as they were a year ago. It is true
that these are costly but what you pay out may also save
in storage costs for the traditional films, binders and
general filing systems. Additionally, theres a great
deal of time and storage space spent handling this medium
while, with digital, you simply pop those images in the
computer or the small storage medium and they can be retrieved
in a moments notice; no dust, no cleaning, no digging into
binders to find that one elusive piece of film. How much
is your time worth?
If
you print the digital files in the conventional manner using
a lab then you pretty much have the same time and handling
problems as if you shoot on negative. However, One advantage
is that your proofs can be printed and mailed immediately
on conventional paper which are not scanable but give sufficient
quality for the competitor to decide whether they want to
order a print or not. Many photogs shooting digital prefer
proofs online, with good record-taking this may be a benefit
to those who work alone at the event. Downloading to a lab
online can be time consuming if you have a lot of prints
so the alternative for that would be to write the files
you require printed to CD and deliver the CD to a lab that
will print from digital files. If your client decides they
want their picture on a different background, you can charge
for your time accordingly and turn a profit without having
to print a photo to scan.
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Software,
is a necessary expense that comes with the world of digital
imaging. You can count on the latest version to be expensive
but you dont always need that most recent version.
There are also trial programs available to download and
even full versions of some at little or no cost off the
internet. Once youve mastered skill on the computer,
a basic software package will serve a large portion of your
needs. Getting the latest software may be necessary if you
wish to be competitive in todays market, but it is
not necessary to simply create and manipulate images.
A
lot of the downloading and processing can be set up to be
done in batch form by the computer with certain graphic
programs. After you set up the process, the computer may
be left to run at its own pace. Unless there were
technical problems you neglected to compensate for when
making the image, the tweaking, manipulating and retouching
will be minimal. You can also add your copyright and logo
easily and professionally as opposed to hand signing, stamping
or stickering manually which sometimes get messy and time-consuming.
If the pictures are being bought and printed on site at
the show, your work may be considerably less because you
dont have the proof printing, referencing, matching
pictures to competitors, mailing, reprint orders, copyrighting
problems that are inevitable when shooting negative.
Learning
about new software, formats and resolutions expands our
knowledge and makes us more valuable to our clients and
profession. So many of today's photographers have access
to computers, the basic ground knowledge needed to "Go
Digital" is already there. There is a wealth of assistance
online, in books, local community classes, and with supportive
discussion groups (http://groups.yahoo.com/group/EquinePhotographers,
http://groups.yahoo.com/group/digital-photography/)
and virtually unlimited web sites. Just enter digital photography
in a search engine to see how digital is merging and complimenting
traditional processes. Even some of the photographers shooting
negative for years have recognized the value of using at
least some of the many digital processes in their work.
As
cameras get bigger and better, that doesnt necessarily
mean the quality of the prints will be any less acceptable
than current digital capabilities. I have noticed that is
becoming gratifyingly difficult to tell the difference between
a traditional print and one that has been digitally captured.
Photographers may do well to note that we happen to be involved
in a profession where marketers constantly tell us that
we have outgrown the equipment we have. This
of course makes us yearn and strive for better results and
to want better equipment that allows us to improve our product
and services. As digital imaging improves and becomes more
manageable both in price and handling, I find it both comforting
and exciting that more photographers are becoming supporters
of the pixel and the technology that supports it.
Lori
Schmidt
Equine
Prophoto
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The
Vintage Image
Here
I am, circa 1972. I am on my favorite Appaloosa gelding,
Mister Zipser, or Jackstraw for short. I was 11 years old
and dressed in the most fashionable of 1972 horse show attire.
Notice the flared western pants with leather inset and brand
new hand-made custom saddle (cost new $250) I was stylin'.
Wendi
Ross qualityponies@yahoo.com "Have Camera...Will Travel..."
Blue Ribbon Photography
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Legal
Views
Question:
I
cover equine events and want to ask show management to
include a photo release as part of their paperwork, would
this release be acceptable for any commercial use I choose?
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Answer:
Maybe, maybe not. In general it should be binding if used
in a normal way although if it were a "boilerplate" requirement
incorporated a court would be less likely to consider it
binding depending on the use. For example, if the photos
were only used to advertise the horse show in the following
year, a court would likely find such a release acceptable.
If a photo of a 10-year old jumping her pony over a fence
was used to illustrate an article about horse thieves in
a crime story magazine, the legal position would be weaker.
Bert P. Krages
Attorney at Law
6665 S.W. Hampton Street, Suite 200
Portland, Oregon 97223
http://www.krages.com/lvaserv.htm
Editor's Note: Bert Krages is an attorney
practicing environmental and intellectual property law in
Portland, Oregon.
He is also the author of the Legal Handbook for Photographers:
The Rights and Liabilities of Making Images
More information on his book may be found at http://www.krages.com/lhp.htm
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Spotlight:
Behind the Camera
Suzanne Fischer
Photography
has always been at my core, as has my love for horses. It
was not until 2001, with encouragement of family and friends,
that I formed a business from the two things I hold so dear.
"Blind Eye Photography" was born from my love
of photography and appreciation of our equine friends. It
had been with me all the time. I just had not seen it.
My first pony was named Silver. A fuzzy little Shetland
that used to play with me in the back yard sandbox. Since
then, there have been many horses and ponies in my life,
along with a lot of horse shows, tack, feed and vet bills.
My husband and I have two horses on our place in Sardinia,
Ohio. When asked what kind of horses we have he replies
"We have two show horses.... we can show you where
they stand in the field". (ha!) Both are ex-race horses,
one Standardbred gelding named Mighty Sum, a.k.a. "Puppy",
and one Thoroughbred mare named Blue Belle, a.k.a. "Bell".
They are happy being mostly lawn ornaments and that is just
fine with us.
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I purchased my first camera when I was ten. It was a nifty
little Kodak Brownie which I found at a church rummage
sale for only twenty five cents. I used to ride my bicycle
to the local drug store to buy film with money saved from
allowance, chores and birthdays. After the first roll
was developed and I saw the photos I fell in love with
photography. I still have a few black and white photos
stashed away somewhere in my "old photo basket"
that were made with that little camera.
Four years ago at a craft show on top of a windy hill
in Kentucky, I sold my first photograph. A bumble bee
on a sunflower. From there I started focusing on photography
and digital artwork, hoping to develop my passion into
a business.
With some basic digital imaging software and a photograph
I took at a show of a dun Quarter Horse, I created a digital
print that was awarded an honorable mention in the category
of "Adult Art" at a local art and craft show
(adult as in artist age - not "adult, for mature
audience"). After being invited by a local arts
council to exhibit at a county hospital, started to realize
that people enjoyed my work. I was finding my most popular
prints were those of horses, and in particular those of
my mare Bell.
Family and friends strongly encouraged me to take my camera
fence judging with them. I was no longer interested in
getting hot, dusty, sunburned and tired from a full day
at a show. I preferred to attend as a casual spectator
instead. Actually, I did not realize how much I missed
going to shows, and getting hot, dusty, sunburned and
tired until I took my Nikon with 300mm zoom along with
me for a serious day of shooting. I am behind the lens
as a show photographer on a regular basis now, constantly
improving my photography skills and expanding my services.
Working for my father's company for ten years allowed
me the opportunity to learn the business end of being
an entrepreneur. Professional, dependable service and
quality work can not be over rated. I brought those ideals
to my bookkeeping and payroll company "The Office"
seven years ago, and rely on them now to grow my photography
business. Although this will only be my second full season
as an equine show photographer, my schedule is filling
up rapidly for 2002 and I could not be more pleased with
the way things are coming into focus (pun intended).
You know.... life is precious and sharing it with our
equine friends makes it even better. My customers remind
me of that every time they tell me how happy they are
with their photographs, tee-shirts, mouse pads, tote bags,
or custom framed equine portraits. I have found my niche
in life and thank my customers for their support and enthusiasm.
It is a privilege to share such an important part of their
lives with them.
My best wishes to all for safe and happy riding.
Suzanne Fischer
Blind Eye Photography
966 Gray Road
Sardinia, Ohio 45171
phone/fax (937) 446-4095
Website: www.blindeyephotography.com
Email: theoffice@sprintmail.com
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| Photo
Tip . . .
Getting
great reining shots is a matter of timing, of course the
most popular are of the "slides" either from the
side or 3/4 coming at you---work at getting your timing
down so that you are at the very end of the slide, the horse
and the rider will be at their "softest" and your
images will be most appreciated! Spin or turning pictures
are great for sales as well, look for the front legs to
be crossed or about to cross (outside leg in front of inside
leg) it takes some practice but is a lot of fun.
Barb Parker
photobarb@msn.com
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©Barb
Parker
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»This
Just In...«
- An
1825 print by French inventor Joseph Nicephore Niepce was sold
at Sotheby's in Paris for $443,220 US. Considered to be the earliest
recorded image taken by photographic means, the print shows a
man leading a horse. According to Sotheby's, the print was purchased
by the Musees de France for the Frances National Library Mr. Niepce
is considered to be the inventor of the first viable photographic
process. The website http://www.niepce.com
makes for an excellent read on this fascinating bit of photographic
history.
Submitted by Korrina Glenn
www.kraephotography.homestead.com
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