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EPNet News
a publication of the Equine Photographers' Network

April 15 , 2002
Volume 2, Issue 4

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Business Practice

The Business of Horse Show Photography


©Carien Schippers

When photographing a horse show, it is in your best interest to be professional and organized. Then, when the season's rush is underway, you will be able to fulfill your orders and not lose your mind! I have been photographing as many as 15 horse shows a year, from one day local shows to A rated multi-day shows many miles from home. This is my process along with advice on how to have success in providing show photography services:

BOOKING THE SHOW
When show managers call with a new show for which they are seeking a photographer, I ask the following questions; date, location, indoor or outdoor (I do not take any indoor work) and how many horses are expected. If these factors work for me, we discuss how I will work the show and what I need from management as far as travel fees, motel or camper hook up and the exhibitor contact information.

I send sign-up slips to management ahead of time which are then included by show management in the rider packets. These are also available at the secretary's office. My sign-up slips explain that the photos will be mailed by request only and that riders should receive them within two weeks of the show. Riders are expected to pay for any photos that they want to keep and all those which are not returned within 30 days.

Key points & advice-
All photographers work shows differently, so it is important to be clear and open with management about YOUR business policies & procedures - how you provide photos and what exhibitors can expect. Many shows have been burned by photographers not showing up, not staying for the whole event, not filling orders or even worse taking deposits up front and then never providing photos. The professional impression that you make on this initial contact will be very important!

Once this discussion of policies and agreement of terms such as fees, etc. has taken place, a written contract should be prepared to reflect the agreements made so that each party has not had any misconceptions of the spoken word. It is common for people to misunderstand terminology or forget part of a discussion and a written documentation of the agreement is best to avoid future problems. Everyone agrees in writing about who will do what and how it will all work. The contract does not have to be anything overly formal or intimidating. A detailed letter with a place for both parties to sign their agreement and of course 2 originals, one for each, will work perfectly.

As a show official you are there to cover the event with sales to the exhibitors but the show may also need photos for promotional purposes and for results for magazines. Be clear on what is expected so that you can shoot with this in mind.

THE SHOW BEGINS!-
On arrival, I set up an area that the exhibitors can visit for the information they need to receive photos. I also make all my contacts & introductions with show officials to ensure any special considerations are noted such as for ribbon presentation protocol. I try to shoot every horse at the show, but will give priority for those that have filled out a request slip. Other photographers only shoot those who have signed up. To stay organized, I tape paper on the back of my camera to note the number of each horse in the order photographed. Each piece of paper has a number that corresponds to a number on the roll of film. When the film is processed, the number on the film can is written on the processing envelope and will match the paper with the exhibitor numbers on it. With many rolls of film this helps when sorting through the negatives and photos.

Key points & advice-
When you arrive at the show grounds, give yourself plenty of time to become familiar with the grounds, where the sun will be and where the good backgrounds are. Introduce yourself in a professional and friendly manner to the management -- I always do this quickly and leave because they are usually harried and appreciate knowing that I'm on the grounds giving them one less thing to worry about. Speak with the announcer and provide written instructions for him to announce that a professional photographer is on the grounds and what is needed to have photographs taken. This is also a good time to introduce yourself to the judge, ring steward and ribbon presenter and let them know any special instructions for ribbon presentations. On the day of the show, make sure you have plenty of film close by, apply your sunscreen liberally and plan to be on your feet for many long hours. Wear comfortable shoes and drink plenty of water to prevent dehydration sickness.


AFTER THE SHOW-
After processing, I make labels numbered in sequence with show code, year, roll number, frame number and exhibitor number. The labels on the backs of my photos look like this; XX02(show code and year)-1(roll number)-1(frame number)-111(exhibitor number), and below this is my copyright statement and all my contact info. It is vitally important that all this goes onto the backs of the photos as a photo without the proof number is impossible to find and a photo without contact information is a lost sale!

Once the photos have all been labeled, sorted and signed, I match sign-up slips to the list provided by management and mail the photos with an invoice, order form and price list. I also send a postcard to the people that didn't fill out a slip but for whom I have photos to see if they have any interest. I try to have my photos out within a week of the end of the show, which allows me to stay ahead of the work when I have shows every weekend. Many other photographers have photos available at the show; this is something that I do with certain shows, but as I work alone, it is not always practical.

Now you know how I work and have some good ideas on variations to work flow.

If you are just starting out with shows here are some more important tips:
~Start at the local level (smaller shows) where you can practice and get feedback from the exhibitors. You will quickly know whether they like your photos or not.
~Do not accept work where you are not comfortable with the terms or the shooting conditions.
~Keep meticulous track of the horses you are shooting.
~Be available and don't leave early.
~Be friendly, polite and professional to everyone.
~Do not be demanding of management or in the way in the ring. You are there to provide a service and people will remember your presence as an asset or a detriment. If they were happy, you will get more work as the horse world is small and word spreads quickly.
~Send photos and fill orders in a timely manner and do not make promises that you can't keep!
~Have fun, shoot lots of film, hope for good weather and lots of beautiful horses!

Carien Schippers
www.imagequine.com


Inspirational Moments . . .

"Getting ahead in a difficult profession requires avid faith in yourself. You must be able to sustain yourself against staggering blows. There is no code of conduct to help beginners. That is why some people with mediocre talent, but with great inner drive, go much further than people with vastly superior talent."

-- Sophia Loren

DIGITAL CONNECTION:

Go Digital

Photography has never been an inexpensive profession, although sometimes, irritatingly enough, viewed as one by the masses. The field has been constantly changing and improving ever since the first camera was produced. Not so long ago, many photographers didn’t even have the benefit of one hour labs or even professional printing. They did, however, have the additional expense of a dark room just so they could process and print their own film, both costly and time consuming, not to mention the potential dangers of the chemicals to the environment and the body! We photographers are well-known for being willing to pay the price for the latest technology and convenience to capture images! Today's dark room in many cases has been exchanged for a computer and printer, and the photographer's image making tools can now be traditional or digital in a wide range of prices. For me, the benefits of digital have outweighed the costs, and with a bit of research, costs can be manageable for you to go digital as well.

If you have your standards set high, then of course you are going to pay the price of updating frequently. If you expect to compete at certain levels, you cannot expect to get by with less. As with traditional 35 or other formats, the new lines of digital equipment is ever advancing and the latest and greatest model will be sure to catch your eye and be a strain on the wallet. However, if you are willing to consider last year’s model, it may cost considerably less and serve your needs admirably well. The only real price break you’re ever going to get as a photographer will be on the older models of cameras and lenses. In today’s high tech, highly competitive group of photographic professionals, can you really do without the latest advancement? At times yes and often quite well!

Storage media is necessary and although more is better, it is starting to see a decline in pricing: Compact Flash cards aren’t nearly as expensive as they were a year ago. It is true that these are costly but what you pay out may also save in storage costs for the traditional films, binders and general filing systems. Additionally, there’s a great deal of time and storage space spent handling this medium while, with digital, you simply pop those images in the computer or the small storage medium and they can be retrieved in a moments notice; no dust, no cleaning, no digging into binders to find that one elusive piece of film. How much is your time worth?

If you print the digital files in the conventional manner using a lab then you pretty much have the same time and handling problems as if you shoot on negative. However, One advantage is that your proofs can be printed and mailed immediately on conventional paper which are not scanable but give sufficient quality for the competitor to decide whether they want to order a print or not. Many photogs shooting digital prefer proofs online, with good record-taking this may be a benefit to those who work alone at the event. Downloading to a lab online can be time consuming if you have a lot of prints so the alternative for that would be to write the files you require printed to CD and deliver the CD to a lab that will print from digital files. If your client decides they want their picture on a different background, you can charge for your time accordingly and turn a profit without having to print a photo to scan.

Software, is a necessary expense that comes with the world of digital imaging. You can count on the latest version to be expensive but you don’t always need that most recent version. There are also trial programs available to download and even full versions of some at little or no cost off the internet. Once you’ve mastered skill on the computer, a basic software package will serve a large portion of your needs. Getting the latest software may be necessary if you wish to be competitive in today’s market, but it is not necessary to simply create and manipulate images.

A lot of the downloading and processing can be set up to be done in batch form by the computer with certain graphic programs. After you set up the process, the computer may be left to run at it’s own pace. Unless there were technical problems you neglected to compensate for when making the image, the tweaking, manipulating and retouching will be minimal. You can also add your copyright and logo easily and professionally as opposed to hand signing, stamping or stickering manually which sometimes get messy and time-consuming. If the pictures are being bought and printed on site at the show, your work may be considerably less because you don’t have the proof printing, referencing, matching pictures to competitors, mailing, reprint orders, copyrighting problems that are inevitable when shooting negative.

Learning about new software, formats and resolutions expands our knowledge and makes us more valuable to our clients and profession. So many of today's photographers have access to computers, the basic ground knowledge needed to "Go Digital" is already there. There is a wealth of assistance online, in books, local community classes, and with supportive discussion groups (http://groups.yahoo.com/group/EquinePhotographers, http://groups.yahoo.com/group/digital-photography/) and virtually unlimited web sites. Just enter digital photography in a search engine to see how digital is merging and complimenting traditional processes. Even some of the photographers shooting negative for years have recognized the value of using at least some of the many digital processes in their work.

As cameras get bigger and better, that doesn’t necessarily mean the quality of the prints will be any less acceptable than current digital capabilities. I have noticed that is becoming gratifyingly difficult to tell the difference between a traditional print and one that has been digitally captured. Photographers may do well to note that we happen to be involved in a profession where marketers constantly tell us that we have “outgrown” the equipment we have. This of course makes us yearn and strive for better results and to want better equipment that allows us to improve our product and services. As digital imaging improves and becomes more manageable both in price and handling, I find it both comforting and exciting that more photographers are becoming supporters of the pixel and the technology that supports it.

Lori Schmidt
Equine Prophoto

The Vintage Image
Here I am, circa 1972. I am on my favorite Appaloosa gelding, Mister Zipser, or Jackstraw for short. I was 11 years old and dressed in the most fashionable of 1972 horse show attire. Notice the flared western pants with leather inset and brand new hand-made custom saddle (cost new $250) I was stylin'.

Wendi Ross qualityponies@yahoo.com "Have Camera...Will Travel..."
Blue Ribbon Photography


Legal Views

Question:
I cover equine events and want to ask show management to include a photo release as part of their paperwork, would this release be acceptable for any commercial use I choose?


Answer:
Maybe, maybe not. In general it should be binding if used in a normal way although if it were a "boilerplate" requirement incorporated a court would be less likely to consider it binding depending on the use. For example, if the photos were only used to advertise the horse show in the following year, a court would likely find such a release acceptable. If a photo of a 10-year old jumping her pony over a fence was used to illustrate an article about horse thieves in a crime story magazine, the legal position would be weaker.

Bert P. Krages
Attorney at Law
6665 S.W. Hampton Street, Suite 200
Portland, Oregon 97223
http://www.krages.com/lvaserv.htm


Editor's Note: Bert Krages is an attorney practicing environmental and intellectual property law in Portland, Oregon.
He is also the author of the Legal Handbook for Photographers: The Rights and Liabilities of Making Images
More information on his book may be found at http://www.krages.com/lhp.htm


Spotlight:
Behind the Camera

Suzanne Fischer

Photography has always been at my core, as has my love for horses. It was not until 2001, with encouragement of family and friends, that I formed a business from the two things I hold so dear. "Blind Eye Photography" was born from my love of photography and appreciation of our equine friends. It had been with me all the time. I just had not seen it.

My first pony was named Silver. A fuzzy little Shetland that used to play with me in the back yard sandbox. Since then, there have been many horses and ponies in my life, along with a lot of horse shows, tack, feed and vet bills. My husband and I have two horses on our place in Sardinia, Ohio. When asked what kind of horses we have he replies "We have two show horses.... we can show you where they stand in the field". (ha!) Both are ex-race horses, one Standardbred gelding named Mighty Sum, a.k.a. "Puppy", and one Thoroughbred mare named Blue Belle, a.k.a. "Bell". They are happy being mostly lawn ornaments and that is just fine with us.

I purchased my first camera when I was ten. It was a nifty little Kodak Brownie which I found at a church rummage sale for only twenty five cents. I used to ride my bicycle to the local drug store to buy film with money saved from allowance, chores and birthdays. After the first roll was developed and I saw the photos I fell in love with photography. I still have a few black and white photos stashed away somewhere in my "old photo basket" that were made with that little camera.

Four years ago at a craft show on top of a windy hill in Kentucky, I sold my first photograph. A bumble bee on a sunflower. From there I started focusing on photography and digital artwork, hoping to develop my passion into a business.

With some basic digital imaging software and a photograph I took at a show of a dun Quarter Horse, I created a digital print that was awarded an honorable mention in the category of "Adult Art" at a local art and craft show (adult as in artist age - not "adult, for mature audience"). After being invited by a local arts council to exhibit at a county hospital, started to realize that people enjoyed my work. I was finding my most popular prints were those of horses, and in particular those of my mare Bell.

Family and friends strongly encouraged me to take my camera fence judging with them. I was no longer interested in getting hot, dusty, sunburned and tired from a full day at a show. I preferred to attend as a casual spectator instead. Actually, I did not realize how much I missed going to shows, and getting hot, dusty, sunburned and tired until I took my Nikon with 300mm zoom along with me for a serious day of shooting. I am behind the lens as a show photographer on a regular basis now, constantly improving my photography skills and expanding my services.

Working for my father's company for ten years allowed me the opportunity to learn the business end of being an entrepreneur. Professional, dependable service and quality work can not be over rated. I brought those ideals to my bookkeeping and payroll company "The Office" seven years ago, and rely on them now to grow my photography business. Although this will only be my second full season as an equine show photographer, my schedule is filling up rapidly for 2002 and I could not be more pleased with the way things are coming into focus (pun intended).

You know.... life is precious and sharing it with our equine friends makes it even better. My customers remind me of that every time they tell me how happy they are with their photographs, tee-shirts, mouse pads, tote bags, or custom framed equine portraits. I have found my niche in life and thank my customers for their support and enthusiasm. It is a privilege to share such an important part of their lives with them.

My best wishes to all for safe and happy riding.

Suzanne Fischer
Blind Eye Photography
966 Gray Road
Sardinia, Ohio 45171

phone/fax (937) 446-4095
Website: www.blindeyephotography.com

Email: theoffice@sprintmail.com


Photo Tip . . .

Getting great reining shots is a matter of timing, of course the most popular are of the "slides" either from the side or 3/4 coming at you---work at getting your timing down so that you are at the very end of the slide, the horse and the rider will be at their "softest" and your images will be most appreciated! Spin or turning pictures are great for sales as well, look for the front legs to be crossed or about to cross (outside leg in front of inside leg) it takes some practice but is a lot of fun.
Barb Parker
photobarb@msn.com


©Barb Parker

»This Just In...«

  • An 1825 print by French inventor Joseph Nicephore Niepce was sold at Sotheby's in Paris for $443,220 US. Considered to be the earliest recorded image taken by photographic means, the print shows a man leading a horse. According to Sotheby's, the print was purchased by the Musees de France for the Frances National Library Mr. Niepce is considered to be the inventor of the first viable photographic process. The website http://www.niepce.com makes for an excellent read on this fascinating bit of photographic history.

    Submitted by Korrina Glenn www.kraephotography.homestead.com

The mission of EPNet News is to inspire, educate and reinforce
the importance of integrity and professionalism in business practice.


Editor
Rebecca Baucus 
Assistant Editor
Kathleen Wattle
Assistant Editor
Barb Young
Staff Writer & Logo Design
Deb Barone
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As a publication of the Equine Photographers' Network, the EPNet News does not guarantee the accuracy, adequacy or completeness of any information presented. One Horse Productions, the staff of EPNet News, guest authors of the EPNet News and current members of the Equine Photographers' Network are not responsible for errors, omissions or for results obtained from the use of such information. Any reference to specific products, process, or service does not necessarily constitute or imply endorsement of such. All photographs and illustrations on newsletter are copyrighted through the respective photographer/designer and the Equine Photographers Network through publishing in the EPNet News .These images are not in the public domain and may not be posted on personal or commercial websites or correspondence or used in any manner without obtaining permission of the copyright holder. For more information on images contact EPNet News Editor.
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